Dr. Wilda Reviews movie: ’Season of a lifetime’

15 Sep

Members of the artistic community who have entered into the commercial sphere have to learn about and understand marketing their movie, book, play, or piece of art. Some want to wash their hands completely of the marketing of their “product” because they cannot come to grips with the idea that they and their work are a “product.” There is a real dilemma for producers of high quality “family-friendly” entertainment. “Family- Friendly is defined:

family friendly

Web definitions

Entertainment or information is called “family friendly” if it is considered suitable for all members of the average family. …


See, Promoting Family-Friendly Policies in Business and Government     http://ctb.ku.edu/en/tablecontents/sub_section_main_1296.aspx#.UiunoCXDt20.email  and  What Does “Family Friendly” Mean?   http://www.creators.com/opinion/brent-bozell/what-does-family-friendly-mean.html

Season of a Lifetime is a “family-friendly” documentary about the 2010 high school football season of the Greenville Patriots and their coach, who was living with ALS. Here is information about the movie:

The inspiring story of head football coach, Jeremy Williams, who, terminally ill with the ALS (also known as Lou Gehrig’s disease) refuses to retire, deciding instead to coach for one last … See full summary »


Richard A. Cohen


Richard A. Cohen


Jeremy Williams | See full cast and crew


Moi received a complimentary copy for review. Before discussing the documentary further, here is a bit about Greenville:

As of the census[1] of 2000, there were 946 people, 354 households, and 236 families residing in the city. The population density was 520.8 people per square mile (200.7/km²). There were 432 housing units at an average density of 237.8 per square mile (91.6/km²). The racial makeup of the city was 26.43% White, 73.15% African American, 0.11% Native American, 0.11% Pacific Islander, and 0.21% from two or more races. Hispanic or Latino of any race were 0.32% of the population.

There were 354 households out of which 29.4% had children under the age of 18 living with them, 34.5% were married couples living together, 29.4% had a female householder with no husband present, and 33.1% were non-families. 28.5% of all households were made up of individuals and 13.6% had someone living alone who was 65 years of age or older. The average household size was 2.67 and the average family size was 3.35.

In the city the population was spread out with 28.3% under the age of 18, 8.8% from 18 to 24, 28.2% from 25 to 44, 18.6% from 45 to 64, and 16.1% who were 65 years of age or older. The median age was 34 years. For every 100 females there were 84.4 males. For every 100 females age 18 and over, there were 73.8 males.

The median income for a household in the city was $25,114, and the median income for a family was $32,500. Males had a median income of $28,750 versus $21,346 for females. The per capita income for the city was $12,997. About 21.9% of families and 26.1% of the population were below the poverty line, including 34.2% of those under age 18 and 28.7% of those age 65 or over.  http://en.wikipedia.org/wiki/Greenville,_Georgia

A small town with good folk, but really nothing to write home about.

This is a great story about the heart of a champion and how this champion inspired, not only his players, but his whole town. Here is a bit about Jeremy Williams from Maggie Hull’s article Passionate Warrior:

Fighting as a Warrior
“I’m a warrior,” Coach Williams said in his 2010 video testimony, Faith Through Adversity, which was played at the Jeremy Williams Tribute event. “I was a warrior on the field when I played college ball. As a coach, I’m a warrior on the field. And wherever warriors are, there’s a war.”

Coach Williams has approached not just the game of football, but his entire life, with a warrior’s mentality. He always had something to fight for, whether it was a few points on the scoreboard, or for one of his players to start a personal relationship with Jesus.

Psalm 89:19 says, “I have bestowed strength on a warrior; I have exalted a young man from among the people” (NIV).

While this psalmist is quoting the Lord and referencing the great warrior David, God has given Coach Williams the strength to fight on and off the field throughout his career. Even during recent years when he cannot physically fight for himself, the Lord bestows him strength, and he remains a warrior regardless of his muscle mobility. As the community honors Coach Williams, he has never ceased to raise even higher the name of Jesus.

Unlike most, Coach Williams has had to truly face the question: what does it mean to give the Lord control over every aspect of your life? From his own body, mind and soul to his family, Williams answers this question very humbly.

In Coach Williams’ video testimony, he references Romans 8:28, which says, “And we know that in all things God works for the good for those who love Him, who have been called according to His purpose” (NIV).

Coach Williams does not see ALS as, “that big of a deal.” To him, his diagnosis only meant that he is going to die in a few years, but he asks if that’s any different than any one else. Rather than focusing on the adversity, he focuses on God’s glory.

“I have the peace that He is in control,” Williams said. “He’s going to take care of me and my family….”


So, how does one market a great story about a man of faith, strength, and character who lives and breathes football, faith, and family outside the “Bible Belt” and make it the story of the universal struggle that many face, perhaps with less grace than Coach Williams? The challenges of marketing even a very good film like Season of a Lifetime are difficult. This Huffington Post article describes the challenge, Church-Goers Now a Minority in America   http://www.huffingtonpost.com/john-shook-phd/churchgoers-now-a-minorit_b_1537108.html

One markets and analyzes Season of a Lifetime by telling the truth and focusing on the story. Even if one is not a person of faith, the sports angle and the character displayed by Coach Williams will make this an interesting movie. This is a documentary which is a very good chronicle of the remarkable year in the life of Coach Williams and his team who come from difficult circumstances and who had challenges to overcome before they enter the school building. Many are from fractured families and Coach Williams is the only father they have ever known. The lessons he is teaching them are not only about hard work, focus, and persistence, but the motto, “We do What We Do” sums up the movie theme.

The film builds slowly on the year long quest to get to the state finals and the “Holy Grail” of Georgia high school football, the Georgia Dome. The viewer is introduced to the players, assistant coaches, Coach Williams’ wife and children as well as others in his life. The viewer is shown the challenges of mentally and physically living with the terminal disease, ALS. No person has been cured of ALS. Even for the viewer, this is a hard dose of reality. The real strength of this documentary is simply the camera opens the door and lets the viewer see what is inside.

Moi would sum-up her impressions by using three words, character, concrete, and courage. First, Coach Williams is an example of true faith and grace on pressure. This is a man who from his earliest days displayed the honesty and perseverance which would get him through the challenges of not only coaching young people, but mentoring them as well. The movie is also concrete in that it shows how small town high school football brings many disparate elements of a community together to root for their team. The Greenville Patriots brought the different races together as they cheered Coach and the team on. Finally, the Coach showed courage by choosing to lead by example for his players, many of whom had few urging them on. Every day, Coach put his game face on and expected to win. The way to market Seasons of a Lifetime is the description of the three Cs, character, concrete, and courage. This is not only a remarkable sports story, it is a remarkable story.

Dr. Wilda highly recommends Season of a Lifetime.     Dr. Wilda also recommends Camp  https://drwildareviews.wordpress.com/wp-admin/post.php?post=107&action=edit&message=6&postpost=v2


Season of a Lifetime Official Trailer


Inspirational football coach resigns


“Season of a Lifetime” Q&A with Coach Jeremy Williams


Other Reviews:

Season of a Lifetime…Movie Review: Published on Tuesday, 10 September 2013 18:33.


Season of a Lifetime: family friendly review and giveaway


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One Response to “Dr. Wilda Reviews movie: ’Season of a lifetime’”


  1. Dr. Wilda Reviews movie: ‘Camp’ | drwildareviews - September 16, 2013

    […] ← Dr. Wilda Reviews movie: ’Season of a lifetime’ […]

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