Dr. Wilda Reviews: ‘Tea of a Kind’

23 Oct

Moi received complimentary samples of Tea of a Kind. She sampled:

Peach Ginger Black Tea

Citrus Mint Green Tea

Pomegranate Acai White Tea

According to the founders of Tea of a Kind, because of the Gizmo brewing process which occurs in the bottle cap, the product is an evolution in the history of tea.

The United King Tea Council has some fascinating facts about the history of tea in The History of Tea:

Tea is so much a part of everyday life in Britain that we might never stop to think about how a unique plant from faraway China became the nation´s favourite drink. But the history of tea is fascinating, and in this section we can follow its story from the earliest times in Imperial China right up to its present place at the heart of British life.

Read about the exotic beginnings of tea in China and the Far East and in time how it was transported to the UK and America on the Tea Clippers.

Discover how tea was brought to England by a seventeenth century queen, and how important the tea trade was to the British East India Company, one of the most powerful commercial organisations the world has ever seen.

Learn how the phenomenal popularity of tea in the eighteenth century led to widespread smuggling and adulteration, and about the murderous lengths smugglers went to to protect their illegal trade.

Read also about the Boston Tea Party of 1773, which sparked off the American Revolution, and how rivalry between the English and the American tea traders in the nineteenth century led to the excitement of the Clipper races. And trace the social history of tea in Britain, from the early debates about its health-giving properties, to the rise of the tea bag, via the great tradition of the London Tea Auction and the role of tea in boosting morale in the World Wars. http://www.tea.co.uk/history-of-tea

Here is a bit about the history of tea:

The birth of tea in China

Tea is often thought of as being a quintessentially British drink, and we have been drinking it for over 350 years. But in fact the history of tea goes much further back.

The story of tea begins in China. According to legend, in 2737 BC, the Chinese emperor Shen Nung was sitting beneath a tree while his servant boiled drinking water, when some leaves from the tree blew into the water. Shen Nung, a renowned herbalist, decided to try the infusion that his servant had accidentally created. The tree was a Camellia sinensis, and the resulting drink was what we now call tea.

tea was first introduced to Japan, by Japanese Buddhist monks

It is impossible to know whether there is any truth in this story. But tea drinking certainly became establishedin China manycenturies before it had even been heard of in the west. Containers for tea have been found in tombs dating from the Han dynasty(206 BC – 220 AD) but it was under the Tang dynasty (618-906 AD), that tea became firmly established as the national drink of China. It became such a favourite that during the late eighth century a writer called Lu Yu wrote the first book entirely about tea, the Ch’a Ching, or Tea Classic. It was shortly after this that tea was first introduced to Japan, by Japanese Buddhist monks who had travelled to China to study. Tea drinking has become a vital part of Japanese culture, as seen in the development of the Tea Ceremony, which may be rooted in the rituals described in the Ch’a Ching.

The growth of tea in Europe

So at this stage in the history of tea, Europe was rather lagging behind. In the latter half of the sixteenth century there are the first brief mentions of tea as a drink among Europeans. These are mostly from Portuguese who were living in the East as traders and missionaries. But although some of these individuals may have brought back samples of tea to their native country, it was not the Portuguese who were the first to ship back tea as a commercial import. This was done by the Dutch, who in the last years of the sixteenth century began to encroach on Portuguese trading routes in the East. By the turn of the century they had established a trading post on the island of Java, and it was via Java that in 1606 the first consignment of tea was shipped from China to Holland. Tea soon became a fashionable drink among the Dutch, and from there spread to other countries in continental western Europe, but because of its high price it remained a drink for the wealthy…. http://www.tea.co.uk/tea-a-brief-history-of-the-nations-favourite-beverage

Tea of a Kind hopes to fill a niche for those who prefer a fresher brewed experience, even if it comes out of a bottle.

Here is a bit about the product and the “Gizmo” process:

Tea of a Kind Revolutionizes The Beverage Industry As The First Drink To Use The “Gizmo” Bottle Cap Technology

Innovative Ingredient Delivery System Enhances Flavor and Health Benefits

LOS ANGELES, Aug. 22, 2012 /PRNewswire/ — The patented “Gizmo Closure and Delivery System,” an innovative, pressurized bottle cap design that infuses a drink with fresh, preservative-free ingredients upon opening, has been utilized for the first time in Tea of a Kind. Available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea, Tea of a Kind is 100% natural, contains only 20 calories per 16 ounce bottle, and is loaded with antioxidants. The all natural flavors, real brewed tea, and powerful antioxidants are tucked safely away in the pressurized nitrogen chamber cap, keeping them fresh without the use of chemical preservatives. The chamber defends them against things like UV light, oxidation and other damaging conditions that degrade nutrients in most pre-mixed beverages. Once the cap is twisted, the ingredients burst into the bottle and self-mix, creating a color change and a visual confirmation that the drink is fresh and ready to consume.

Tea of Kind marks the first application of the Gizmo technology by Gizmo Beverages, run by the duo of Founder & CEO, Don Park, and Co-Founder & President, Walter Apodaca. It was Park who discovered the first incarnation of the Gizmo. Brainstorming off the simple idea that he could use it to mix fresh lime juice into beer, he immediately recognized the potential of the design in the beverage industry. Don appointed Walter Apodaca as President in 2010, drawing on his expertise from a 20-year career in the beverage industry. Apodaca, who had worked his way up from loading beverage trucks to become an Executive with Coca-Cola Enterprises, Coors Brewing Company and MillerCoors, realized right away the

vast potential for the Gizmo technology. He compares it to the revolutionary impact the aluminum can had on the beverage industry.    http://www.teaofakind.com/articles/press

The unique thing about this tea beverage is the brewing process which the company describes:

The Gizmo Innovation –
Goodness Preserved

It’s not enough to just source premium ingredients. In order to deliver a superior tea experience, Tea of a Kind must preserve the natural essence of our teas until you choose to drink them.

We have done this with the patented Gizmo closure, which protects the beneficial characteristics of our teas from degradation. Our innovative delivery system defends against exposure to UV light, oxidation, and other damaging conditions that bottled beverages confront in the warehouse, on the delivery truck and on the store shelf.

So when you twist the Gizmo cap and see your Tea of a Kind burst in a plume of color, you can be confident that we are fulfilling our promise.

Goodness grown. Goodness preserved. Goodness delivered.      http://www.teaofakind.com/products/the-gizmo-innovation

Moi actually enjoyed the Tea of a Kind.  Its favor is enhanced by the temperature being ice cold. Moi drank one bottle slightly chilled and didn’t like it as much. Tea of a Kind may be purchased through the website http://www.teaofakind.com and a case costs $29.95. There are twelve bottles in a case.

The problem for Tea of a Kind is not its artistically designed bottle, which is sleek or the taste. It tastes good. The problem is whether it can hold its own in a marketplace where Amazon is advertising a competitor for $19.95 per case and with an average price of about $2.50 per bottle or whether consumers will choose their local barista’s tea products which are similarly priced.

Overall, Tea of a Kind is a very good product with a good taste. The question is whether the average consumer will find it a good value.

Moi gives Tea of a Kind a thumbs up on taste.

Resources:

Tea of a Kind

http://www.youtube.com/user/TeaofaKind

Types of Teas and Their Health Benefits

http://www.webmd.com/diet/features/tea-types-and-their-health-benefits

Other Reviews:

Tea of a Kind

http://www.bevnet.com/reviews/teaofakind

Tea of a Kind Pomegranate Acai White

http://www.influenster.com/review/tea-of-a-kind-pomegranate-acai-white

Tea of A Kind Flavored Teas

http://athriftydiva.com/tea-kind-flavored-teas/

Here is a press release posted at the Wall Street Journal:

  • PRESS RELEASE

    • April 18, 2013, 8:01 a.m. ET
 

Tea of a Kind Gains Significant Market Share with Expansion into Northern California, Nevada, Arizona, and New Mexico

New Customer Base Experiences the "Gizmo" Innovation as Retail Growth Continues

LOS ANGELES, April 18, 2013 /PRNewswire/ — Tea of a Kind, the innovative RTD tea beverage that utilizes the patented “Gizmo Closure and Delivery System,” continues to build momentum in 2013, securing distribution through hundreds of new retail channels. The product is the first offering from Gizmo Beverages, and the first to utilize their patented “Gizmo” cap technology, which holds fresh, functional ingredients in a nitrogen pressurized chamber until the point of consumption.

(Photo: http://photos.prnewswire.com/prnh/20130418/LA96760)

The product, which recently won Best Ready-to-Drink Tea Beverage at the 2012 Interbev Awards in Las Vegas, has secured a significant market share in California, Arizona, New Mexico, and Nevada, with Washington, Hawaii, Oregon, and Colorado rolling out in the next 60 days. Tea of a Kind works with Southern Wines and Spirits, the number one beverage distributor in the country, and secured dozens of new retail accounts in the first quarter, including BevMo (130 accounts), Vons Pavilions (all Southern CA), Kroger (Ralph’s, Fry’s, Smith’s), Bashas’ (AZ), AJ’s Fine Foods (AZ), Walgreens (NM), Bristol Farms (all Southern CA), Albertsons (all Southern CA), and Andronico’s (Northern CA).

In addition to grocery stores and high-end health food markets, Tea of a Kind’s distribution strategy largely targets on-premise locations, including restaurants and bars; hotels and resorts; golf courses; and sports arenas.

“On-premise is where brands are built,” explains SVP of sales and marketing, Brad Foster. “Consuming beverage is a social experience, and with Tea of a Kind, the excitement of experiencing the Gizmo is part of the fun. When people try Tea of a Kind in a social setting, they immediately want to show their friends what their drink just did.”

On-premise locations where Tea of a Kind is now available include W Hotels in Southern CA (Los Angeles, San Diego, and San Francisco) and Arizona (Scottsdale); Las Vegas resorts, including The Bellagio, The Riviera, Four Seasons, and MGM Grand; the St. Regis Hotel (Dana Point, CA); La Costa Resort (Carslbad, CA); Talking Stick Golf Course (Scottsdale, AZ); Torrey Pines Golf Course (La Jolla, CA); and select Marriott Hotels across all markets. In addition, Tea of a Kind is the official beverage of the Pheonix Coyotes NHL team, with availability in the suites and luxury box seats at the Jobbing.com Arena, and the “Paw Patrol” cheer team and mascot acting as Tea of a Kind brand ambassadors at major regional events.

Available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea, Tea of a Kind is 100% natural, contains only 20 calories per 16 ounce bottle, and is loaded with antioxidants.

To find a location near you or buy online, visit TeaofaKind.com.

Text the word “liketea” to 99000 for a product demonstration and to connect to our community.

SOURCE Tea of a Kind

/CONTACT: Narrative Group, Jamie Krauss, +1-646-435-9810, Jamie@narrativemediagroup.com

/Web site: http://www.TeaofaKind.com

The Wall Street Journal news department was not involved in the creation of this content.

Where information leads to Hope. © Dr. Wilda.com

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